Drip, Drip, Drip… The Value of Consistent Content
Do you know what search engines like? They like content. Search engine spiders can’t resist sinking their teeth into juicy, fresh, new content. And their appetites know no limits. The more content, the happier they seem to be.
And if there’s one thing they love more than finding that first heaping helping of content on a piece of virtual real estate, it’s realizing that they can come back for more any time. Google, Yahoo and MSN absolutely adore sites that regularly add new content.
That’s why it makes sense to drip feed your website. That means setting up a mechanism that will automatically add preloaded content onto your site at predefined intervals. That’s easy to do with many content management systems and those with “old school” leanings can even do it manually.
The important thing isn’t how it’s done. The important thing is that it is done. If you can make it so your site grows at a steady pace, putting new content into play on a regular basis, you can expect a great deal of love and attention from your friends at the search engines. That, of course, means more traffic. More traffic, more money. Drip. Drip. Drip.
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